This is based on research done by Liron Hakin Bobrov, Market Intelligence Insight, February. 

The Messaging App market continues to be dominated by giants with WhatsApp Messenger and Facebook Messenger, together taking the #1 spot in 168 countries – which is 89% of the countries measured.

Top Apps

As the #1 messaging app in 104 countries, WhatsApp Messenger takes the top place in more countries than any other app. Though down from 107 countries in December 2016,  it is losing some of its lead to Facebook Messenger. The latter actually gained significant traction this year, as it is the top Messaging App in 64 countries, up from 58 in December 2016.

Other notable mentions are Viber Messenger, rated the top messaging app in 10 countries, and Line in three countries.  Newcomer imo free video calls and chat entered our map this year, as it is the #1 messaging app in two Balkan countries – Turkmenistan and Uzbekistan. Three apps dropped off of our map – Skype, Zalo – Gọi Video sắc nét and BBM – Free Calls & Messages.

Engagement

Engagement is a key performance indicator for messaging apps. WhatsApp Messenger is highly popular in the countries where it leads – installed on over 90% of devices in 45 countries. Most notably the app is installed on 95% of Android devices in India, where 75% of users use the app on a daily basis. South African users are as active as Indian users, though the install rate is slightly lower at 92%. In the United Kingdom, WhatsApp Messenger is installed on 84% of Android devices, and 56% of them use it daily.

Facebook Messenger, on the other hand, only sees this significant penetration in 8 countries, with the highest being the Philippines at 91%. In the United States and France, for example, that number hovers around 60%, with 41% of users using it daily.

2nd Most Popular Messaging App in Botswana is Facebook Messenger as seen in the graph below.

This I believe is due to its seamless integration into less data consuming apps like Facebook lite and the likes. Users now having better pricing on data bundles by our providers allows them to do more and explore more app variants.

That being said, Our preference at TNT is Telegram with is top class end-to-end security means know one will be unraveling of comms any time soon.

Have some time? Take a look at the services we offer, Home and Business.


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